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Waitrose has become the first supermarket in the UK to announce that it will be using the Prevented Ocean Plastic (POP) for some of its own-label packaging.
This is splendid news, bearing in mind that they estimate over 100 tonnes to be used this year as this will amount to the equivalent of saving almost four million plastic bottles from the ocean.
Waitrose is currently working toward its commitment for a minimum of 30 per cent recycled content in plastics, using POP where possible.
Read more about this Waitrose and their use of POP.