Waitrose and Dalehead Foods have turned to Staeger Clear Packaging to provide packs for its new summer BBQ sharing range.
Dalehead Foods is a major supplier of British pork and lamb to Waitrose.
Waitrose and Dalehead have unveiled a new Moroccan lamb and a Carolina pork themed selection, with accompanying dips.
In a statement, Staeger said: “The pack had to be highly visual and able to engage the prospective customer in a way not seen before in the fresh meat section.
Staeger said. In addition to being first to market in this category the pack had to demonstrate environmental benefits.
“Staeger were asked to develop the pack to include the four layers, various themed dips at the top and a selection of kebabs, sausages and ribs underneath.
The pack was made from 100% recycled PET and was chosen not only for the unique multi-pack visual but also for the reduced weight compared to the standard card boxing options.”
Also featured in Packaging News Daily news bulletin: http://www.packagingnews.co.uk/design/new-packs/staeger-clear-packaging-assists-waitrose-for-new-bbq-range/
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