Staeger win at UK Packaging awards

Staeger Clear Packaging and M&S celebrated last night after winning this hotly-contested category with its easter egg packaging. Its luxury dark chocolate sculpture egg/ milk chocolate velvety square egg is shaped in the form of a pyramid. The traditional vacform was relaced with cardboard and rPET to fit with its environmental scheme Plan A. The judges praised the pack for its “excellent example of company commitment to reducing environmental impact.” The pack was manufactured in the UK and has a 70% post-consumer bottle content and the pyramid shape was not glued to allow for easy disassembly and thereafter recycling, sticking to the retailer’s environmental ethos. Judges heard how the cardboard and rPET components had to be fine-tuned several times to be able to replace the vac form successfully and how difficult it was to finalise the pyramid shape design. One judge said: “Superbly executed presentation for Easter egg which was easy-to-open.”